#B SPORTS LOGO PATCH#
However, while it does evoke curiosity for those who may not be aware of that, I personally feel it is distracting and adds one more element to an already somewhat busy logo.I would suggest still using the green "V" to honor their agricultural impact as a secondary mark or patch to put on uniforms, but wouldn't use it in the primary mark."Īsk yourself why you want to change your current logo in the first place, and get specific. If it looks outdated, ask yourself why. I understand that it represents the strong agricultural industry in that region. "I like the look of the bulldog, but the first thing that catches my eye when I look at this is the green "V" on the bulldog's collar.
I gave Foote a few random (semi-random) sports logos to evaluate, and here's his take on the Fresno State Bulldogs: Foote's logo for the Washington Wizards subtly incorporates the Washington monument into its design:Īddison Foote's redesign of the Toronto Raptors' logo No need for an entire skyline if one of the city's landmarks is unique (and recognizable) enough on its own. Brands should consider the following when they put those thinking caps on: If a franchise is too young to highlight its own history, capitalizing on its fans' hometown pride can be an excellent strategy. Finding a way to visually represent a city can be tricky, especially if it wants to avoid using a cliché city skyline, but that's nothing a brainstorming session won't solve.
Some teams do this by adding an element from the community they're tied to." " needs to convey an appropriate message. I feel it is a perfect blend of the Spurs current and past logos along with some history from the city of San Antonio incorporated into it." Take a look at Foote's redesign for the San Antonio Spurs:įoote's concept for a San Antonio Spurs logo redesign Nostalgia isn't unique to older generations, and hey.If your brand had a super cool logo 20 years ago, why not bring it back with a contemporary twist? Throwback uniforms and fan apparel can be very popular, even with younger fans. Note: These are specifically relevant to sports team logos, but many of the strategies discussed could be applied in some capacity to design outside the sports world.Ī new logo doesn't mean a brand should forget its history. I had a chance to ask this designer who sparked my logo redesign curiosity some questions about his craft, and based on his answers combined with some of my own experience in the field, I compiled some key strategies for navigating a successful logo redesign. In addition to giving designers opportunities to put their talents on display, even the most ridiculous redesign showcases the versatility and significance of a successful logo design. Some of them are a little silly (like the Family Guy versions of the Green Bay Packers and Minnesota Vikings logos you'll see later), but they're far from pointless. I came to discover that redesigns like these were wildly popular on sites like Bēhance and on social media platforms (specifically the highly-visual ones like Instagram, Tumblr and Pinterest), and the variety is seemingly unlimited. I discovered these projects recently, and they sent me down a logo redesign rabbit hole.
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